PRIVACY
POLICY

1. INTRODUCTION

Perfect Paradox Ltd ("Company", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website at perfectparadox.co.uk (the "Website").

This policy applies only to this Website. Our products have their own separate privacy policies, available on their respective websites.

This policy is issued in compliance with:

• — The UK General Data Protection Regulation (UK GDPR)
• — The Data Protection Act 2018
• — The Privacy and Electronic Communications Regulations 2003 (PECR)

For the purposes of data protection law, Perfect Paradox Ltd is the data controller.

2. WHAT DATA WE COLLECT

2.1 Data You Provide Directly

If you contact us via email (info@perfectparadox.co.uk or legal@perfectparadox.co.uk), we collect:

• — Your email address
• — Your name (if provided)
• — The content of your message

Lawful basis: Legitimate interest (Art. 6(1)(f)) — responding to your enquiry.

2.2 Data Collected Automatically

When you visit this Website, our hosting provider may automatically collect:

• — IP address (anonymised where possible)
• — Browser type and version
• — Pages visited and time spent
• — Referring website
• — Device type and operating system

Lawful basis: Legitimate interest (Art. 6(1)(f)) — website security and performance monitoring.

2.3 Data We Do NOT Collect

This Website does not:

• — Require user registration or accounts
• — Process payments
• — Use advertising or third-party tracking
• — Collect sensitive personal data (health, biometric, political, etc.)
• — Profile visitors for marketing purposes

3. COOKIES

3.1 What Cookies We Use

This Website uses only strictly necessary cookies. We do not use analytics cookies, advertising cookies, or third-party tracking cookies.

If we add analytics cookies in the future, we will update this policy and display a consent banner before loading any non-essential cookies.

3.2 How to Manage Cookies

You can control cookies through your browser settings. Blocking strictly necessary cookies may affect website functionality.

4. HOW WE USE YOUR DATA

We use your personal data for:

• — (a) Responding to your enquiries via email
• — (b) Maintaining and securing this Website
• — (c) Complying with applicable laws and regulations

We do NOT use your data for advertising, profiling, selling to third parties, or automated decision-making.

5. DATA SHARING

We do not sell, rent, or trade your personal data. We may share data with:

6. DATA RETENTION

7. YOUR RIGHTS UNDER UK GDPR

You have the following rights regarding your personal data:

• — Right of Access (Art. 15) — Request a copy of the personal data we hold about you.
• — Right to Rectification (Art. 16) — Request correction of inaccurate or incomplete data.
• — Right to Erasure (Art. 17) — Request deletion of your personal data.
• — Right to Restrict Processing (Art. 18) — Request that we limit how we process your data.
• — Right to Data Portability (Art. 20) — Request your data in a machine-readable format.
• — Right to Object (Art. 21) — Object to processing based on legitimate interests.

To exercise any of these rights, email legal@perfectparadox.co.uk. We will respond within one month.

8. DATA SECURITY

We implement appropriate measures to protect your data, including:

• — HTTPS/TLS encryption on all website traffic
• — Secure email provider with encryption at rest
• — Access restricted to authorised personnel only (the Director)

If we discover a data breach involving your personal data, we will notify the ICO within 72 hours and notify you within 48 hours if the breach poses a high risk to your rights.

9. INTERNATIONAL DATA TRANSFERS

Our hosting provider (Hostinger) may process data in the European Economic Area. Where data is transferred outside the UK, we ensure appropriate safeguards are in place (Standard Contractual Clauses or adequacy decisions approved by the ICO).

10. CHILDREN'S PRIVACY

This Website is not directed at children under 16 years of age. We do not knowingly collect personal data from children under 16.

11. CHANGES TO THIS POLICY

We may update this policy from time to time. The "Last Updated" date at the top indicates the most recent revision. Material changes will be clearly indicated on this page.

12. COMPLAINTS

If you are unsatisfied with how we handle your data, you may lodge a complaint with the Information Commissioner's Office:

We encourage you to contact us first at legal@perfectparadox.co.uk so we can try to resolve your concern directly.

13. CONTACT US